FP Omni-Channel Commerce
Automotive Parts Retail
Challenge
FP needed a modern, responsive commerce experience that could handle a massive parts catalog across desktop and mobile, while reducing friction in a historically clunky B2B checkout flow.
Our Approach
We rebuilt key commerce modules — cart, checkout, product listing, and guided search — on Salesforce Commerce Cloud with reusable Lightning Web Components, focused specifically on reducing steps and load time at checkout.
Outcome
30% increase in online conversion, 25% reduction in cart abandonment
